Its trademark dish is the $5.55 pepperoni pizza, and while inflation did force the price to increase by 55 cents from $5 flat, the pizza now comes with 33% more pepperoni. The modern consumer has never been more cost-conscious, and Little Caesars' affordable prices have no doubt contributed to its strong 2022. We want to go in a logical way, a hub-and-spoke way to continue to build upon the foundation that we've got." "We got to be careful not to be completely opportunistic. "We want to be progressive and systematic about how we grow," Vitaro comments. Many of the brand's best franchisees to date started out as single-unit owners before growing to oversee locations in the double digits. That being said, Little Caesars wants to be a company where smaller entrepreneurs can sign on for single stores, and will continue providing special opportunities to first responders and veterans. "It enables candidates to see the brand I think in a different light and lets us just communicate to the candidates just how big we are, which isn't always evident," Vitaro says of the promotional tie-ins.Īccording to Vitaro, Little Caesars prefers to sign multi-unit deals between five to 10 units, depending on the strength of the operator. Besides becoming the official pizza sponsor of the NFL this year, the pizza chain also announced a new collaboration with the popular video game franchise Call of Duty just two months ago. Little Caesars has also been aggressively pursuing promotional tie-ins. And maybe more specifically a lot of really strong multi-unit deals and groups both on the new and the existing franchisee side really energizing our system." Courtesy of Little Caesars I think all of that, I'm really, really pleased with and really proud of. "Folks from all over the industry that just bring a lot of credibility and knowledge and relationships," he told QSR Magazine, "Bringing those folks in to transform how we develop, how we use technology, that we've been able to bring on the franchisee side-again, thanks to the vision that we've laid out and the relationships.
0 Comments
Leave a Reply. |